COCA-COLA

The visitor to this exhibit samples five of the most spectacular places in the world, from an Alpine peak to a tropical forest - complete with sights, sounds, climate and aromas. The scenes are created in an elliptical building two stories high enclosing a large court. In the center of the court is The Coca-Cola Tower, a three-sides 120-foot spire containing the world's largest carillon, with 610 bells. It strikes the hours at the Fair and is played in concerts by famous carillonneurs. Among the other attractions are a special amateur radio center and a USO lounge and information center for servicemen.

While perhaps not as well remembered as it's rival, Pepsi-Cola, the Coke pavilion was a good spot to meet at the Fair, as the tower was visible for quite a distance. (CD20 Set 105 #8)  


 

Guests walked through a variety of international settings, including a ship, rain forest and this hotel lobby. All of these were intended to show how Coca-Cola products were available around the world. (CD15 Set 73 #6)  
 
Before leaving the pavilion the tour passed through a display of products and packages from each of the countries where Coke products were sold. (CD17 Set 86 #4)  
 

 


Want more information on the Coca-Cola pavilion?

Dedication booklet from May 7, 1963
 


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