BETTER LIVING CENTER

This pavilion, third largest at the Fair, is a giant showplace for the products, services and ideas that enrich America's standard of living. Some 250 exhibitors carry out the theme with displays that fall into six major categories: food, fashion, home, leisure, health and security. There are food exhibits, up-to-date fashion shows, concerts, and a model railroad layout called the largest in the world. A play school - the Children's World - offers a two-hour creative instruction course for small children. Visitors may ascend to the roof on glass-enclosed escalators and then descend through the exhibits via ramps. Or they may ride to the roof aboard elevators enclosed in a glass tower, which offers a spectacular view of the Fair.

The Better Living Center was one of the disappointments at the Fair. Despite its large size, there was very little inside to attract visitors, as the majority of the exhibits were static displays by manufacturers that would have been better suited for a trade show. The red banners seen in this picture were aided to draw attention to what was an otherwise forgettable structure. (CD7 Set 36 #5)  


 

While most of the displays were decidedly dull, this one was memorable. The water faucet, seemingly suspended in mid-air, had a steady stream of water pouring out of it.  (CD16 Set 81 #1)  
 

 


Want more information on the Better Living Center?

Groundbreaking booklet from February 13, 1963
3-4-64 - There'll Be Lots of Fun at World's Fair Children's Center, Too
National Association for the Blind advertisement
 


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