The 1964-1965 New York World's Fair


On the first floor of the blue and white Beautyrest pavilion, five whimsical displays follow man's progress from rock pillow to comfortable mattress in his effort to obtain a good night's sleep. On the upper floors, visitors can lie down in small, private rest alcoves, rented by the half-hour.

External view

And So Off to Bed. Uniformed attendants escort visitors to their rest alcoves, set a timer outside and rouse them gently if they sleep beyond the half-hour limit. Each alcove is carpeted and furnished with bed, shelf and full-length mirror; a nap robe is provided. For the insomniac, floor-to-ceiling windows offer an excellent view of the fairgounds.

It's hard to imagine that any pavilion in a modern fair would offer private alcoves unless they had very strict chaperones. (CD #20 Set 105 #6)


Like most of the Fair, the Simmons pavilion took on a special look at night. (CD #19 Set 101 #9)

Want more information on the Simmons pavilion?

1964 Press Kit

Industrial Area pavilions